In The News

April 28, 2023 — As soon as someone steps foot in Austentatious, they’re greeted by pleasant aromatics from the body care items adorning the neatly lined white shelves.

Overhead, trendy music plays over the speakers, giving off a quality of something more akin to a modern fashion design space. The store’s jewelry and other decor are also forward in quality, unlike anything else in Florence. 

Austentatious, owned and operated by accomplished retailer, Jeremy Austen, now partners with a new business, GRO (started by Emily Van Weerdhuizen) to bring Florence a more diverse retail experience.